INTERNATIONAL SCHOOL CASE STUDY
They’d never advertised their camp. We brought in 85+ enquiries and got booked for the next two.
They’d never advertised their camp. We brought in 85+ enquiries and got booked for the next two.
They’d never advertised their camp. We brought in 85+ enquiries and got booked for the next two.
Verbier International School came to us to fill their July 2026 summer camp, something they’d never run paid ads for. We built the page, set up the tracking, and tested Google and Meta. At least 85 enquiries later, from families across four continents, they’ve signed on for their next two campaigns.
Verbier International School came to us to fill their July 2026 summer camp, something they’d never run paid ads for. We built the page, set up the tracking, and tested Google and Meta. At least 85 enquiries later, from families across four continents, they’ve signed on for their next two campaigns.
INTERNATIONAL SCHOOL CASE STUDY
They’d never advertised their camp. We brought in 85+ enquiries and got booked for the next two.
Verbier International School came to us to fill their July 2026 summer camp, something they’d never run paid ads for. We built the page, set up the tracking, and tested Google and Meta. At least 85 enquiries later, from families across four continents, they’ve signed on for their next two campaigns.
85+
Camp enquiries, and that’s only what we tracked
2 more
Campaigns already booked, winter and summer 2027
Where they started
Where they started
Where they started
A great camp and an international reputation
A great camp and an international reputation
A great camp and an international reputation
No paid advertising ever run for the camp
No paid advertising ever run for the camp
No paid advertising ever run for the camp
No campaign to improve and no data to lean on
No campaign to improve and no data to lean on
Enquiries landing in an inbox with no way to track them
Enquiries landing in an inbox with no way to track them
Enquiries landing in an inbox with no way to track them
What we did
What we did
What we did
Reworked the camp page so a parent could get answers, message the school on WhatsApp, or request the brochure
Reworked the camp page so a parent could get answers, message the school on WhatsApp, or request the brochure
Set up a CRM behind it so every enquiry was captured and tracked, not lost in an inbox
Set up a CRM behind it so every enquiry was captured and tracked, not lost in an inbox
Ran ads on both Google and Meta, neither used for the camp before
Ran ads on both Google and Meta, neither used for the camp before
Kept Google as a steady trickle and put the weight behind Meta once it proved the winner
Kept Google as a steady trickle and put the weight behind Meta once it proved the winner
Fixed the page tracking partway through, so every enquiry from then on was counted
Fixed the page tracking partway through, so every enquiry from then on was counted
Built automated nurture sequences so no enquiry goes cold before the next season
Built automated nurture sequences so no enquiry goes cold before the next season
What we ran
What we ran
What we ran
With the foundation in place, we tested. We ran ads on both Google and Meta, neither of which they’d used for the camp before. Google brought in a smaller, steady trickle, around 10 enquiries. Meta was the clear winner, and it carried the campaign. That’s the value of testing both instead of assuming: we found where their families actually were.
With the foundation in place, we tested. We ran ads on both Google and Meta, neither of which they’d used for the camp before. Google brought in a smaller, steady trickle, around 10 enquiries. Meta was the clear winner, and it carried the campaign. That’s the value of testing both instead of assuming: we found where their families actually were.
The results
The results
At least 85 camp enquiries, from families across four continents
At least 85 camp enquiries, from families across four continents
That’s the floor, not the ceiling. The page tracking wasn’t live until partway through the campaign, so the earliest enquiries were never counted
That’s the floor, not the ceiling. The page tracking wasn’t live until partway through the campaign, so the earliest enquiries were never counted
It worked well enough that they’ve booked us for their next two campaigns, the coming winter season and summer 2027
It worked well enough that they’ve booked us for their next two campaigns, the coming winter season and summer 2027
The results
At least 85 camp enquiries, from families across four continents
That’s the floor, not the ceiling. The page tracking wasn’t live until partway through the campaign, so the earliest enquiries were never counted
It worked well enough that they’ve booked us for their next two campaigns, the coming winter season and summer 2027
Ready for real growth?
Ready for real growth?
Ready for real growth?
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© 2026 Pager Digital. All rights reserved.
© 2026 Pager Digital. All rights reserved.
© 2026 Pager Digital. All rights reserved.
© 2026 Pager Digital. All rights reserved.