RETAILER CASE STUDY
Their sales tracking was broken. We rebuilt it, then drove up to 10x return on their biggest sales.
Their sales tracking was broken. We rebuilt it, then drove up to 10x return on their biggest sales.
Their sales tracking was broken. We rebuilt it, then drove up to 10x return on their biggest sales.
Tallira by The Rug Collection is an established Australian rug and homewares brand moving into ecommerce, with tracking they couldn’t trust and numbers that meant nothing. We fixed the foundation first, then built the campaigns behind their biggest sales of the year.
Tallira by The Rug Collection is an established Australian rug and homewares brand moving into ecommerce, with tracking they couldn’t trust and numbers that meant nothing. We fixed the foundation first, then built the campaigns behind their biggest sales of the year.
RETAILER CASE STUDY
Their sales tracking was broken. We rebuilt it, then drove up to 10x return on their biggest sales.
Tallira by The Rug Collection is an established Australian rug and homewares brand moving into ecommerce, with tracking they couldn’t trust and numbers that meant nothing. We fixed the foundation first, then built the campaigns behind their biggest sales of the year.
$300K+
On their biggest sale of the year, ex GST
10.7x
Return on ad spend on their end-of-financial-year sale
Where they started
Where they started
Where they started
Conversion tracking that couldn’t be trusted
Conversion tracking that couldn’t be trusted
Conversion tracking that couldn’t be trusted
Reports that looked great and meant nothing
Reports that looked great and meant nothing
Reports that looked great and meant nothing
Google’s constant changes hiding what was working
Google’s constant changes hiding what was working
Spending without a reliable read on what it earned
Spending without a reliable read on what it earned
Spending without a reliable read on what it earned
What we did
What we did
What we did
Rebuilt their conversion tracking from the ground up before scaling a dollar
Rebuilt their conversion tracking from the ground up before scaling a dollar
Built and cleaned a Google Shopping feed as they added ecommerce to the site
Built and cleaned a Google Shopping feed as they added ecommerce to the site
Walked them through the feed and the tracking step by step, so nothing was a black box
Walked them through the feed and the tracking step by step, so nothing was a black box
Built new Performance Max campaigns, then scaled them
Built new Performance Max campaigns, then scaled them
Created the custom ads, promotions and creative for Black Friday and end-of-financial-year sales
Created the custom ads, promotions and creative for Black Friday and end-of-financial-year sales
Advise on their other channels as they grow
Advise on their other channels as they grow
The sales
The sales
The sales
Where it showed most was the big ones. For Black Friday and their end-of-financial-year sales, we built the custom ads, promotions and creative from scratch. Their biggest sale of the year cleared $300,000 ex GST. On Google Ads, one of those sales returned about 8.7 times what it cost and another about 10.7 times. Not a fluke month, a repeatable result on the days that matter most to a retailer.
Where it showed most was the big ones. For Black Friday and their end-of-financial-year sales, we built the custom ads, promotions and creative from scratch. Their biggest sale of the year cleared $300,000 ex GST. On Google Ads, one of those sales returned about 8.7 times what it cost and another about 10.7 times. Not a fluke month, a repeatable result on the days that matter most to a retailer.
The results
The results
Their biggest sale of the year cleared $300,000 ex GST
Their biggest sale of the year cleared $300,000 ex GST
On Google Ads, one sale returned 8.7 times its ad spend and another 10.7 times, measured on correctly tracked data
On Google Ads, one sale returned 8.7 times its ad spend and another 10.7 times, measured on correctly tracked data
Conversion tracking rebuilt from scratch, replacing a setup that made every earlier report unreliable
Conversion tracking rebuilt from scratch, replacing a setup that made every earlier report unreliable
A new Google Shopping feed and Performance Max campaigns, built and scaled as their ecommerce grew
A new Google Shopping feed and Performance Max campaigns, built and scaled as their ecommerce grew
The results
Their biggest sale of the year cleared $300,000 ex GST
On Google Ads, one sale returned 8.7 times its ad spend and another 10.7 times, measured on correctly tracked data
Conversion tracking rebuilt from scratch, replacing a setup that made every earlier report unreliable
A new Google Shopping feed and Performance Max campaigns, built and scaled as their ecommerce grew
“Since partnering with Pager Digital, we’ve seen a real lift in performance and it’s made a big difference to our online presence.”
“Since partnering with Pager Digital, we’ve seen a real lift in performance and it’s made a big difference to our online presence.”
“Since partnering with Pager Digital, we’ve seen a real lift in performance and it’s made a big difference to our online presence.”
Kylie Alexander, Marketing Manager, The Rug Collection
Kylie Alexander, Marketing Manager, The Rug Collection
Kylie Alexander, Marketing Manager, The Rug Collection
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© 2026 Pager Digital. All rights reserved.
© 2026 Pager Digital. All rights reserved.
© 2026 Pager Digital. All rights reserved.
© 2026 Pager Digital. All rights reserved.