LAWN MOWING COMPANY CASE STUDY
From a dead Facebook channel to 130+ leads a month, every month for a year.
From a dead Facebook channel to 130+ leads a month, every month for a year.
From a dead Facebook channel to 130+ leads a month, every month for a year.
Dylan had tried Facebook before and it never turned into work. We rebuilt it into a steady, predictable stream of enquiries, then wired it into his CRM so he can see exactly which ones become customers.
Dylan had tried Facebook before and it never turned into work. We rebuilt it into a steady, predictable stream of enquiries, then wired it into his CRM so he can see exactly which ones become customers.
LAWN MOWING COMPANY CASE STUDY
From a dead Facebook channel to 130+ leads a month, every month for a year.
Dylan had tried Facebook before and it never turned into work. We rebuilt it into a steady, predictable stream of enquiries, then wired it into his CRM so he can see exactly which ones become customers.
130+
Leads a month on average since we started
Under 10%
Rejected leads, down from about 40% when we started
Where they started
Where they started
Where they started
Busy doing the work, not marketing it
Busy doing the work, not marketing it
Busy doing the work, not marketing it
Facebook ads that brought clicks but never customers
Facebook ads that brought clicks but never customers
Facebook ads that brought clicks but never customers
A channel he had quietly written off
A channel he had quietly written off
No reliable flow of new work from anywhere online
No reliable flow of new work from anywhere online
No reliable flow of new work from anywhere online
What we did
What we did
What we did
Rebuilt his Facebook campaigns from scratch
Rebuilt his Facebook campaigns from scratch
New offers, new creative and new landing pages, tested and rebuilt as we learned what his buyers responded to
New offers, new creative and new landing pages, tested and rebuilt as we learned what his buyers responded to
Dialled the targeting into his actual service areas
Dialled the targeting into his actual service areas
Connected his lead forms straight into his HubSpot CRM
Connected his lead forms straight into his HubSpot CRM
Reporting that follows every enquiry through to a won customer
Reporting that follows every enquiry through to a won customer
Started building out his SEO in July 2026, to bring in organic enquiries alongside the ads
Started building out his SEO in July 2026, to bring in organic enquiries alongside the ads
The part most agencies skip
The part most agencies skip
The part most agencies skip
Leads are easy to count. Customers are what matter. So we connected his lead forms straight into his HubSpot CRM. For the first time, Dylan could see which enquiries actually became paying customers, not just how many came in. That’s the difference between reporting activity and reporting results, and it’s the standard we hold ourselves to on every account.
Leads are easy to count. Customers are what matter. So we connected his lead forms straight into his HubSpot CRM. For the first time, Dylan could see which enquiries actually became paying customers, not just how many came in. That’s the difference between reporting activity and reporting results, and it’s the standard we hold ourselves to on every account.
The results
The results
An average of 130+ leads a month since we started, and more than 1,400 across the first year
An average of 130+ leads a month since we started, and more than 1,400 across the first year
Rejected leads fell from around 40% to under 10% as the targeting settled into his service areas
Rejected leads fell from around 40% to under 10% as the targeting settled into his service areas
Every enquiry connects to his CRM, and the real figures are higher still, because the CRM doesn’t capture the ones that come through his website first
Every enquiry connects to his CRM, and the real figures are higher still, because the CRM doesn’t capture the ones that come through his website first
The results
An average of 130+ leads a month since we started, and more than 1,400 across the first year
Rejected leads fell from around 40% to under 10% as the targeting settled into his service areas
Every enquiry connects to his CRM, and the real figures are higher still, because the CRM doesn’t capture the ones that come through his website first
“Daniel at Pager Digital has been an exceptional help with our Meta Ads, and syncing data between our ad accounts and CRM. We’d highly recommend Daniel and his business for anyone needing Facebook and Instagram ads.”
“Daniel at Pager Digital has been an exceptional help with our Meta Ads, and syncing data between our ad accounts and CRM. We’d highly recommend Daniel and his business for anyone needing Facebook and Instagram ads.”
“Daniel at Pager Digital has been an exceptional help with our Meta Ads, and syncing data between our ad accounts and CRM. We’d highly recommend Daniel and his business for anyone needing Facebook and Instagram ads.”
Dylan Gills, Dylan’s Mowing
Dylan Gills, Dylan’s Mowing
Dylan Gills, Dylan’s Mowing
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© 2026 Pager Digital. All rights reserved.
© 2026 Pager Digital. All rights reserved.
© 2026 Pager Digital. All rights reserved.
© 2026 Pager Digital. All rights reserved.