MARKETING AGENCY CASE STUDY
From 7 enquiries a week to 40, with a system that shows where every one came from.
From 7 enquiries a week to 40, with a system that shows where every one came from.
From 7 enquiries a week to 40, with a system that shows where every one came from.
A tennis and running-track resurfacing company we work with, taken from referral-reliant and flying blind to a tracked, multi-channel pipeline. Shared anonymously at the client’s request.
A tennis and running-track resurfacing company we work with, taken from referral-reliant and flying blind to a tracked, multi-channel pipeline. Shared anonymously at the client’s request.
MARKETING AGENCY CASE STUDY
From 7 enquiries a week to 40, with a system that shows where every one came from.
A tennis and running-track resurfacing company we work with, taken from referral-reliant and flying blind to a tracked, multi-channel pipeline. Shared anonymously at the client’s request.
470%
More enquiries a week, from the beginning of working together to now
650+
Tracked enquiries in 2026, from paid ads, search and cold email
Tracked enquiries in 2026, from paid ads, search and cold email, from paid ads, search and cold email
Where they started
Where they started
Where they started
Referral-reliant, waiting on the phone to ring
Referral-reliant, waiting on the phone to ring
Referral-reliant, waiting on the phone to ring
Little or no digital advertising in 2024
Little or no digital advertising in 2024
Little or no digital advertising in 2024
No way to see where a job came from
No way to see where a job came from
No system ready for when referrals slowed
No system ready for when referrals slowed
No system ready for when referrals slowed
What we did
What we did
What we did
Started with Google Ads, and made every enquiry traceable to its source before spending more
Started with Google Ads, and made every enquiry traceable to its source before spending more
Scaled into Facebook ads once Google proved the buyers were there
Scaled into Facebook ads once Google proved the buyers were there
Added SEO, then LinkedIn, then cold email, each one as its own test
Added SEO, then LinkedIn, then cold email, each one as its own test
Created content, both physical and digital, to support the campaigns
Created content, both physical and digital, to support the campaigns
Built a sales pipeline system so enquiries are followed up, not forwarded
Built a sales pipeline system so enquiries are followed up, not forwarded
Now automating their internal processes so the business can take the volume
Now automating their internal processes so the business can take the volume
How we scaled
How we scaled
How we scaled
We didn’t switch everything on at once. Each channel got its own test, with the plan and the expected outcome agreed up front. LinkedIn is the one we cut: we measured what it returned and moved that budget into the channels bringing in better clients at a lower cost. What proved itself stayed, and as the work spread we helped them launch into each new state. They’re now working across 26.
We didn’t switch everything on at once. Each channel got its own test, with the plan and the expected outcome agreed up front. LinkedIn is the one we cut: we measured what it returned and moved that budget into the channels bringing in better clients at a lower cost. What proved itself stayed, and as the work spread we helped them launch into each new state. They’re now working across 26.
The results
The results
Enquiries up 470% a week, from the beginning of working together to now
Enquiries up 470% a week, from the beginning of working together to now
Every enquiry tracked to the platform it came from
Every enquiry tracked to the platform it came from
A steady, tracked flow of enquiries from paid ads, search and cold email
A steady, tracked flow of enquiries from paid ads, search and cold email
Room to expand into new states as the pipeline grew
Room to expand into new states as the pipeline grew
The results
Enquiries up 470% a week, from the beginning of working together to now
Every enquiry tracked to the platform it came from
A steady, tracked flow of enquiries from paid ads, search and cold email
Room to expand into new states as the pipeline grew
FROM THE INBOX
What the replies look like
What the replies look like
What the replies look like
Four of the 174 positive replies this year, straight from the cold email inbox. Names, schools and contact details removed at the client’s request.
A NOTE FROM DANIEL
Nearly 2 years later, 470% more leads each week.
Nearly 2 years later, 470% more leads each week.
When we started working together, like many in the Midwest, they had built a successful service business off their referrals, great reputation, and traditional marketing. My job was to introduce digital marketing to the business in a way that doesn’t load them up with poor quality leads. We scaled single platforms before moving on to others, and cut things off when they didn’t work for us.
Now nearly 2 years later and 470% more leads each week, we continue to push the boundaries with creativity, AI and operational/sales improvements to scale the business to new highs.
Daniel Page, Founder of Pager Digital
“Pager Digital has become a true extension of our marketing team, in a way that feels organized, proactive, and results-driven.”
“Pager Digital has become a true extension of our marketing team, in a way that feels organized, proactive, and results-driven.”
“Pager Digital has become a true extension of our marketing team, in a way that feels organized, proactive, and results-driven.”
The company’s marketing lead. Shared anonymously at the client’s request.
The company’s marketing lead. Shared anonymously at the client’s request.
The company’s marketing lead. Shared anonymously at the client’s request.
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© 2026 Pager Digital. All rights reserved.
© 2026 Pager Digital. All rights reserved.
© 2026 Pager Digital. All rights reserved.
© 2026 Pager Digital. All rights reserved.